Do not know which gift to ask for Christmas or for your birthday? Renew your lingerie with red panties or red boxers. This is the favorite gift among the japanese elderly!
Japan has the most ageing population in the world. To the point that, in Tokyo, the elderly have their own district: Sugamo. Located north of the Japanese capital, Sugamo swarms with red lingerie boutiques. Red boxers and panties are sold to the elderly, to bring them luck!
A shopping street intended for Japanese grand-parents
The 800 meter long shopping street located in Jizo Dori is nicknamed the “Omotesando of the grand-parents”, in reference to a trendy area of Tokyo, where young Japanese go for their shopping. In Jizo Dori, the elderly “make the law.” In this area of Tokyo, a Japanese elderly can find anything he could dream of, including the famous red underwear.
Would you like to know more about this Japanese district? Join us in the Ageing Well Japan Study Tour, 11th -15th June 2019 in Tokyo !
A lucky charm for seniors
The idea of old people wearing red underwear may leave you clueless, but it is in fact a well-known tradition, part of the Japanese culture. Starting from the age of sixty, it is indeed common to buy oneself or as a present to someone else boxers and panties in bright red. The red color is a sign of rebirth and long life wishes.
In this area of Tokyo, passers-by are rarely less than 70 years old, and shopkeepers ensure their comfort with magnifying glasses and seats to rest.
A temple to cure diseases
After their purchases, Japanese seniors go to the Koganji Temple, also located on the Jizo Dori Street. In this temple one can find a statue, that visitors wash hoping it will take their pain away.