Boomer AG
Nominated in the category :
Silver Citizenship & Social Connection
The summary of the application file :
Boomer – Because growing old is nothing for cowards.
Through our work, we are creating digital spaces in which retired people can network, exchange ideas with other generations and become actively involved in society. This is important – not just for seniors, but also for society as a whole, as they now represent 20-25% of the population and are a large population group with a wealth of experience.