BNP Paribas Cardif has been aware of the ageing population challenge and the implicit rise of Silver economy for a while.
The infographics “The Silver Economy: challenges for tomorrow” aims to provide key figures, which sectors will be impacted by Silver economy (home, transports, communication, health, etc.) but also the wider range of products and services for the elderly.
In France, BNP Paribas Cardif gets even more involved with the launch of a portal dedicated to the elderly wellness: generationcare.fr (in French).
Source: BNP Paribas Cardif