Facebook is the most popular social network on the planet. On Monday, 24th, one billion active users were accounted for on the website. Facebook’s creator Mark Zuckerberg wrote that “On Monday, 1 in 7 people on Earth used Facebook to connect with their friends and family”.
In June, 2015, about 1.49 billion people in the world were registered on Facebook; 65% of them use the network daily.
Facebook appeals to older people
Facebook users are getting older. According to an iStrategylabs, the share of people over 55 on Facebook increased by 80% in 3 years while the share of teenagers (from 13 to 18 years old) decreased by 25%.
New generations of older people are more tech-friendly. However, studies show that age is still in important factor of the digital divide. Connected elders overall feel less lonely and tend to consume more. Nevertheless:
- 78% of non-Internet users are over 60;
- 52% of retired people and 69% of people over 70 do not go online because of a lack of interest.