Expert Jury Member 2025

Pedro ROS

Founder of Silver Economy, the leading research hub dedicated to defining, sizing, and analysing the Silver Economy—a rapidly expanding market driven by the needs and opportunities of older adults.

Pedro’s career began as a market research analyst, leading him to become Global CEO of TNS, a global market information and insight group within Kantar (WPP plc) and later CEO of Wilmington plc, an international leader in publishing and B2B services

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