[Workshop] Making ageing an engine for growth!

About this workshop :

After presenting his latest essay “Senior Strategy: Seizing Business Opportunities in the Demographic Transition!”, Benjamin Zimmer will give a sneak preview of SilverGame.

This Serious Game has been designed to teach participants how to build a value proposition that addresses real challenges faced by senior audiences. It is a playful tool—a game—that sparks new concepts and innovations that could one day change the lives of caregivers and older people.

No expertise required—only the willingness to take part in an entrepreneurial journey!

Language : Translation available

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With the participation of :

• Benjamin ZIMMER – CEO of Silver Alliance
• Sandra  GIACOMONI – Founder & CEO of Travel Me
• Laurent TOURDES – Sales manager at Cogelec
• Romain GANNEAU – CEO of Silver Valley