
Ger SCHUIVENS
Managing Director at Crdl
With over 40 years of international experience in strategic marketing, sales, and business management across B2B and B2C sectors, Ger is currently the Managing Director of Crdl in Maastricht.
His career spans leadership roles at Bose, Harte-Hanks Europe, and Norton/St. Gobain, where he drove market expansion, innovation, and operational excellence. Passionate about meaningful human connection through technology, he now leads CRDL’s global mission to enhance communication and empathy in care environments.