{"id":86538,"date":"2026-07-02T15:12:09","date_gmt":"2026-07-02T14:12:09","guid":{"rendered":"https:\/\/www.silvereco.org\/festival\/fr\/?p=86538"},"modified":"2026-07-02T19:38:32","modified_gmt":"2026-07-02T18:38:32","slug":"marzena-rudnicka","status":"publish","type":"post","link":"https:\/\/www.silvereco.org\/festival\/fr\/marzena-rudnicka\/","title":{"rendered":"Marzena RUDNICKA"},"content":{"rendered":"\n
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Marzena RUDNICKA<\/h1>\n\n\n\n

Founder of Polish Institute of
Silver Economy & SilverHUB, creator of OK SENIOR
Fondatrice de l’Institut polonais de l’\u00e9conomie des seniors et de SilverHUB, cr\u00e9atrice d’OK SENIOR<\/h2>\n\n\n\n

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Founder of the think-tank Polish Institute of Silver Economy (2014) and president of the SilverHUB.pl group.
Author of the OK SENIOR\u00ae certification program (age-friendly companies), the Employer of Dialogue of Generations (age diversity management in the organisations), and ABCsenior.com, an online school for seniors.
Member of the Committee for Demographic Sciences of the Polish Academy of Sciences (2020-2024).
Co-author of the book “Silver Generation Marketing” and publications including “The silver economy is a new branch of the national economy,” including the definition of the senior economy and author of the book \u201cHalfway to Old Age: Reflections on the Second Half of Life\u201d. 2025<\/p>\n\n\n\n

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Fondatrice du groupe de r\u00e9flexion \u00ab Polish Institute of Silver Economy \u00bb (2014) et pr\u00e9sident du groupe SilverHUB.pl.
Auteure du programme de certification OK SENIOR\u00ae (entreprises adapt\u00e9es aux seniors), du programme \u00ab Employer of Dialogue of Generations \u00bb (gestion de la diversit\u00e9 des \u00e2ges au sein des organisations) et d\u2019ABCsenior.com, une \u00e9cole en ligne destin\u00e9e aux seniors.
Membre du Comit\u00e9 des sciences d\u00e9mographiques de l\u2019Acad\u00e9mie polonaise des sciences (2020-2024).
Elle est co-auteure de l\u2019ouvrage \u00ab Silver Generation Marketing \u00bb et de publications telles que \u00ab L\u2019\u00e9conomie des seniors est une nouvelle branche de l\u2019\u00e9conomie nationale \u00bb, qui d\u00e9finit notamment l\u2019\u00e9conomie des seniors, ainsi qu\u2019auteure du livre \u00ab Halfway to Old Age: Reflections on the Second Half of Life\u00a0\u00bb. 2025<\/p>\n\n\n\n

@LinkedIn<\/a> <\/strong>\/ Website<\/a><\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n

Expert Jury Member \/ Membre du Jury<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"

Founder of Polish Institute of Silver Economy & SilverHUB, creator of OK SENIOR \/\/ Fondatrice de l’Institut polonais de l’\u00e9conomie des seniors et de SilverHUB, cr\u00e9atrice d’OK SENIOR<\/p>\n","protected":false},"author":6,"featured_media":86577,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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