{"id":75269,"date":"2024-10-20T16:45:00","date_gmt":"2024-10-20T15:45:00","guid":{"rendered":"https:\/\/www.silvereco.org\/festival\/fr\/?p=75269"},"modified":"2026-01-22T14:26:40","modified_gmt":"2026-01-22T13:26:40","slug":"faire-du-vieillissement-une-opportunite-de-croissance","status":"publish","type":"post","link":"https:\/\/www.silvereco.org\/festival\/fr\/faire-du-vieillissement-une-opportunite-de-croissance\/","title":{"rendered":"[Atelier] Faire du vieillissement une opportunit\u00e9 de croissance !\u00a0"},"content":{"rendered":"\n
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[Atelier] Faire du vieillissement une opportunit\u00e9 de croissance ! <\/h3>\n\n\n\n

[Workshop] Making ageing an engine for growth!<\/h3>\n\n\n\n

20 Oct. 2025 – 16:45 \/\/ Agora 2<\/strong><\/strong><\/p>\n\n\n\n\n<\/div>\n\n\n\n

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Healthy Ageing Summit<\/strong><\/a> \/ SilverTech & AI Summit<\/strong><\/a>  \/ Yes We Care Summit<\/strong><\/a><\/strong><\/a><\/p>\n\n\n\n

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> Je m’inscris \/ Register !<\/div><\/a><\/div><\/div>\n<\/div><\/div>\n\n\n\n
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A propos de cet atelier :<\/h3>\n\n\n\n

Apr\u00e8s une pr\u00e9sentation de son dernier essai “Strat\u00e9gie Seniors : Saisir les opportunit\u00e9s business de la transition d\u00e9mographique !”, Benjamin Zimmer vous pr\u00e9sentera en avant premi\u00e8re le jeu SilverGame. C’est un Serious Game cr\u00e9\u00e9 pour apprendre \u00e0 construire sa proposition de valeur pour r\u00e9pondre \u00e0 un ou des probl\u00e8mes que vivent les cibles seniors. C’est un outil ludique, un jeu, pour faire \u00e9merger des concepts, des innovations qui pourront demain changer la vie des aidants et des personnes \u00e2g\u00e9es. Pas besoin d’\u00eatre un expert, seule la volont\u00e9 d’entreprendre compte ! <\/p>\n\n\n\n

Se procurer le livre<\/a><\/strong><\/p>\n\n\n\n

<\/a>Langue : Traduction disponible<\/a><\/em><\/em><\/p>\n<\/div>\n\n\n\n

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About this workshop :<\/h3>\n\n\n\n

After presenting his latest essay \u201cSenior Strategy: Seizing Business Opportunities in the Demographic Transition!\u201d<\/em>, Benjamin Zimmer<\/strong> will give a sneak preview of SilverGame<\/strong>. This Serious Game has been designed to teach participants how to build a value proposition that addresses real challenges faced by senior audiences. It is a playful tool\u2014a game\u2014that sparks new concepts and innovations that could one day change the lives of caregivers and older people. No expertise required\u2014only the willingness to take part in an entrepreneurial journey!<\/p>\n\n\n\n

Purchase the book<\/a><\/strong><\/p>\n\n\n\n

Language : Translation available<\/a><\/em><\/em><\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n

Avec la participation de \/ With the participation of :<\/h3>\n\n\n\n\t\t\t
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\n\t\t\t\tBenjamin ZIMMER<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\tSecr\u00e9taire G\u00e9n\u00e9ral de Hand \u00e0 tout \u00e2ge \/\/ Secretary General of Hand at Any Age\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\tLaurent TOURDES<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t
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\n\t\t\t\t\tManager commercial chez COGELEC INTRATONE \/\/ Sales Manager at COGELEC INTRATONE\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\tRomain GANNEAU<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\tDirecteur G\u00e9n\u00e9ral \u2013 Silver Valley \/\/ Managing Director \u2013 Silver Valley\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\tSandra \u202fGIACOMONI<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\tFondatrice et PDG de Travel Me \/\/ Founder and CEO of Travel Me\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\n\n

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Le programme G\u00e9n\u00e9ral du Festival \/ The Festival’s full program<\/div><\/a><\/div><\/div>\n<\/div><\/div>\n\n\n\n
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<\/p>\n","protected":false},"excerpt":{"rendered":"

[Atelier] Faire du vieillissement une opportunit\u00e9 de croissance !  [Workshop] Making ageing an engine for growth! 20 Oct. 2025 – 16:45 \/\/ Agora 2<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ngg_post_thumbnail":0,"footnotes":""},"categories":[159,131,128,125,191,127],"tags":[],"class_list":["post-75269","post","type-post","status-publish","format-standard","hentry","category-159","category-agora-2","category-healthy-ageing-summit","category-silvertech-summit","category-tr15","category-yes-we-care-summit"],"yoast_head":"\n[Atelier] Faire du vieillissement une opportunit\u00e9 de croissance !\u00a0 - 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