{"id":31304,"date":"2018-08-27T10:11:22","date_gmt":"2018-08-27T08:11:22","guid":{"rendered":"http:\/\/www.silvereco.org\/en\/?p=31304"},"modified":"2026-01-22T13:49:20","modified_gmt":"2026-01-22T12:49:20","slug":"sugamo-japanese-elderly-neighborhood-selling-red-underwear","status":"publish","type":"post","link":"https:\/\/www.silvereco.org\/en\/sugamo-japanese-elderly-neighborhood-selling-red-underwear\/","title":{"rendered":"Sugamo: the Japanese elderly neighborhood selling red underwear"},"content":{"rendered":"<p><strong><span id=\"result_box\" class=\"\" lang=\"en\"><span class=\"\">Do not know which gift to ask for Christmas or for your birthday?<\/span> <span class=\"\">Renew your lingerie with red panties or red boxers.<\/span> This is the favorite gift among the japanese elderly!<\/span><\/strong><\/p>\n<p><!--more--><\/p>\n<p>Japan has the most ageing population in the world.\u00a0<span id=\"result_box\" class=\"\" lang=\"en\"><span class=\"\">To the point that, in Tokyo, the elderly have their own district: Sugamo.<\/span> <span class=\"\">Located north of the Japanese capital, Sugamo swarms with red lingerie boutiques. Red boxers and panties are sold to the elderly, to bring them luck!<\/span><\/span><\/p>\n<h2><span id=\"result_box\" class=\"\" lang=\"en\"><span class=\"\">A shopping street <span class=\"tag_e\"><span class=\"tag_t\">intended for <\/span><\/span>Japanese grand-parents<\/span><\/span><\/h2>\n<p><span id=\"result_box\" class=\"\" lang=\"en\" tabindex=\"-1\"><span class=\"\">The 800 meter long shopping street located in Jizo Dori is nicknamed\u00a0 the &#8220;Omotesando of the grand-parents&#8221;, in reference to a trendy area of Tokyo, where young Japanese go for their shopping.<\/span> <span class=\"\">In Jizo Dori, the elderly &#8220;make the law.&#8221; In this area of Tokyo, a Japanese elderly can find anything he could dream of<\/span><span class=\"\">, including the famous red underwear.<\/span><\/span><\/p>\n<blockquote>\n<div id=\"cadre\"><strong>Would you like to know more about this Japanese district? <\/strong><strong><a href=\"http:\/\/www.silvereco.org\/awards\/\" target=\"_blank\" rel=\"noopener\">Join us in the Ageing Well Japan Study Tour, 11th -15th June 2019 in Tokyo !<\/a><\/strong><\/div>\n<\/blockquote>\n<div><\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-87809\" src=\"https:\/\/www.silvereco.fr\/wp-content\/uploads\/2017\/09\/Personnes-\u00e2g\u00e9es-Japon.jpg\" alt=\"Personnes-\u00e2g\u00e9es-Japon\" width=\"748\" height=\"312\" \/><\/div>\n<h2><span id=\"result_box\" class=\"short_text\" lang=\"en\" tabindex=\"-1\"><span class=\"\">A lucky charm for seniors<\/span><\/span><\/h2>\n<p><span id=\"result_box\" class=\"\" lang=\"en\" tabindex=\"-1\"><span class=\"\">The idea of old people wearing red underwear may leave you clueless, but it is in fact a well-known tradition, part of the Japanese culture.<\/span> Starting from t<span class=\"\">he age of sixty, it is indeed common to buy oneself or as a present to someone else boxers and panties in bright red. The red color is a sign of rebirth and long life wishes.<\/span><\/span><\/p>\n<p><span id=\"result_box\" class=\"\" lang=\"en\" tabindex=\"-1\"><span class=\"\">In this area of Tokyo, passers-by are rarely less than 70 years old, and shopkeepers ensure their comfort with magnifying glasses and seats to rest.<\/span><\/span><\/p>\n<h2>A temple to cure diseases<\/h2>\n<p><span id=\"result_box\" class=\"\" lang=\"en\" tabindex=\"-1\"><span class=\"\">After their purchases, Japanese seniors go to the Koganji Temple, also located on the Jizo Dori Street.<\/span> <span class=\"\">In this temple one can find a statue, that visitors wash hoping it will take their pain away.<\/span><\/span><\/p>\n<p style=\"text-align: center;\"><em>Read also: <a href=\"http:\/\/www.silvereco.org\/en\/dont-miss-silvereco-tokyo-the-ageing-well-japan-study-tour\/\">Don\u2019t miss SilverEco Tokyo: The Ageing Well Japan Study Tour!<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do not know which gift to ask for Christmas or for your birthday? Renew your lingerie with red panties or red boxers. This is the favorite gift among the japanese elderly!<\/p>\n","protected":false},"author":33,"featured_media":31309,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[27,3352],"tags":[],"class_list":["post-31304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-society"],"uagb_featured_image_src":{"full":["https:\/\/www.silvereco.org\/en\/wp-content\/uploads\/2018\/08\/Personnes-a\u0302ge\u0301es-Japon.jpg",748,312,false],"thumbnail":["https:\/\/www.silvereco.org\/en\/wp-content\/uploads\/2018\/08\/Personnes-a\u0302ge\u0301es-Japon-150x150.jpg",150,150,true],"medium":["https:\/\/www.silvereco.org\/en\/wp-content\/uploads\/2018\/08\/Personnes-a\u0302ge\u0301es-Japon-300x125.jpg",300,125,true],"medium_large":["https:\/\/www.silvereco.org\/en\/wp-content\/uploads\/2018\/08\/Personnes-a\u0302ge\u0301es-Japon.jpg",748,312,false],"large":["https:\/\/www.silvereco.org\/en\/wp-content\/uploads\/2018\/08\/Personnes-a\u0302ge\u0301es-Japon.jpg",748,312,false],"1536x1536":["https:\/\/www.silvereco.org\/en\/wp-content\/uploads\/2018\/08\/Personnes-a\u0302ge\u0301es-Japon.jpg",748,312,false],"2048x2048":["https:\/\/www.silvereco.org\/en\/wp-content\/uploads\/2018\/08\/Personnes-a\u0302ge\u0301es-Japon.jpg",748,312,false]},"uagb_author_info":{"display_name":"SilverEconomy","author_link":"https:\/\/www.silvereco.org\/en\/author\/enredac26\/"},"uagb_comment_info":1,"uagb_excerpt":"Do not know which gift to ask for Christmas or for your birthday? Renew your lingerie with red panties or red boxers. This is the favorite gift among the japanese elderly!","_links":{"self":[{"href":"https:\/\/www.silvereco.org\/en\/wp-json\/wp\/v2\/posts\/31304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.silvereco.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.silvereco.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.silvereco.org\/en\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/www.silvereco.org\/en\/wp-json\/wp\/v2\/comments?post=31304"}],"version-history":[{"count":1,"href":"https:\/\/www.silvereco.org\/en\/wp-json\/wp\/v2\/posts\/31304\/revisions"}],"predecessor-version":[{"id":48332,"href":"https:\/\/www.silvereco.org\/en\/wp-json\/wp\/v2\/posts\/31304\/revisions\/48332"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.silvereco.org\/en\/wp-json\/wp\/v2\/media\/31309"}],"wp:attachment":[{"href":"https:\/\/www.silvereco.org\/en\/wp-json\/wp\/v2\/media?parent=31304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.silvereco.org\/en\/wp-json\/wp\/v2\/categories?post=31304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.silvereco.org\/en\/wp-json\/wp\/v2\/tags?post=31304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}