{"id":30924,"date":"2018-03-20T16:56:57","date_gmt":"2018-03-20T15:56:57","guid":{"rendered":"http:\/\/www.silvereco.org\/en\/?p=30924"},"modified":"2026-01-22T13:49:21","modified_gmt":"2026-01-22T12:49:21","slug":"heathrow-commits-to-becoming-worlds-first-dementia-friendly-airport","status":"publish","type":"post","link":"https:\/\/www.silvereco.org\/en\/heathrow-commits-to-becoming-worlds-first-dementia-friendly-airport\/","title":{"rendered":"Heathrow commits to becoming world\u2019s first dementia friendly airport"},"content":{"rendered":"<p>Heathrow\u2019s ambition to deliver excellent passenger service has taken one step further as it announces its commitment<strong> to becoming the world\u2019s first <a href=\"http:\/\/www.silvereco.org\/en\/tag\/dementia\/\">dementia<\/a> friendly airport.<\/strong><\/p>\n<p><!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-30925 aligncenter\" src=\"http:\/\/www.silvereco.org\/en\/wp-content\/uploads\/2018\/03\/airport-1822133_640.jpg\" alt=\"airport\" width=\"491\" height=\"337\" srcset=\"https:\/\/www.silvereco.org\/en\/wp-content\/uploads\/2018\/03\/airport-1822133_640.jpg 640w, https:\/\/www.silvereco.org\/en\/wp-content\/uploads\/2018\/03\/airport-1822133_640-300x206.jpg 300w\" sizes=\"auto, (max-width: 491px) 100vw, 491px\" \/><\/p>\n<h2>Heathrow is working with Alzheimer\u2019s Society to change global attitudes towards dementia<\/h2>\n<p>The airport has pledged to make all 76,000 people that work at the airport dementia aware through the provision of \u2018Dementia Friends\u2019 sessions, training and online resources.<\/p>\n<p>The initiative, which is part of the Prime Minister\u2019s 2020 Challenge on Dementia, encourages businesses to sign up to being dementia friendly so people with the disease feel understood and included. Heathrow is leading on transforming air transport in this area.<\/p>\n<div id=\"cadre\">\n<h3>A number of initiatives<\/h3>\n<p>Heathrow airport has already implemented<strong> a number of initiatives, which includes:<\/strong><\/p>\n<ul>\n<li><strong>Creating training for all frontline staff<\/strong> and the wider Heathrow team based on Alzheimer&#8217;s Society courses, to ensure all employees have increased awareness and knowledge of how they can support passengers with dementia to travel<\/li>\n<li><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-30926\" src=\"http:\/\/www.silvereco.org\/en\/wp-content\/uploads\/2018\/03\/flyer-1359867_640.jpg\" alt=\"airport\" width=\"275\" height=\"174\" srcset=\"https:\/\/www.silvereco.org\/en\/wp-content\/uploads\/2018\/03\/flyer-1359867_640.jpg 640w, https:\/\/www.silvereco.org\/en\/wp-content\/uploads\/2018\/03\/flyer-1359867_640-300x190.jpg 300w\" sizes=\"auto, (max-width: 275px) 100vw, 275px\" \/>Training the frontline Special Assistance team<\/strong>, who regularly interact with passengers affected by dementia as \u2018Dementia Friends\u2019. With over 330 members of the team already trained and the rest of the 720 team being trained by the end of September<\/li>\n<li>Inspired by the success of the \u201cParasport teams\u201d deployed during the 2012 Paralympics; the STAAR (Senior Trained Additional Assistance Role) teams were created, these are PRM staff who have further enhanced training for passengers who have bespoke needs. \u00a0The team look after passengers with hidden disabilities and have gone through bespoke training course, especially focusing on dementia, autism, deaf &amp; blind passengers<\/li>\n<li>Determining that security is an area where people with dementia need increased support and working with security guards to develop training to help reduce anxiety for passengers<\/li>\n<li>Providing quiet lounges areas in the terminals.<\/li>\n<\/ul>\n<\/div>\n<h2><em>&#8220;To give passengers the best airport service in the world&#8221;<\/em><\/h2>\n<p>Chief Executive of Heathrow, <strong>John Holland-Kaye<\/strong>, said: <em>\u201cOur vision is to give passengers the best airport service in the world. \u00a0Airports can be particularly stressful for passengers with dementia so we are delighted to be working with the Department of Health and Alzheimer\u2019s Society to make sure that they get the support they need. We have started training our colleagues and making improvements so that we can be the world\u2019s first dementia friendly airport\u201d. \u00a0<\/em><\/p>\n<p><strong>Jeremy Hughe<\/strong>s, Chief Executive of Alzheimer\u2019s Society, said:<em> \u201cEveryone has the right to be able to travel comfortably and with ease, and we all have a role in helping air passengers with dementia feel like they\u2019re able to continue flying&#8221;.\u00a0<\/em><\/p>\n<p><small><a href=\"http:\/\/mediacentre.heathrow.com\/pressrelease\/details\/81\/Corporate-operational-24\/7146\"><em>Source<\/em><\/a><\/small><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Heathrow\u2019s ambition to deliver excellent passenger service has taken one step further as it announces its commitment to becoming the world\u2019s first dementia friendly airport.<\/p>\n","protected":false},"author":33,"featured_media":30928,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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ambition to deliver excellent passenger service has taken one step further as it announces its commitment to becoming the world\u2019s first dementia friendly airport.","_links":{"self":[{"href":"https:\/\/www.silvereco.org\/en\/wp-json\/wp\/v2\/posts\/30924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.silvereco.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.silvereco.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.silvereco.org\/en\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/www.silvereco.org\/en\/wp-json\/wp\/v2\/comments?post=30924"}],"version-history":[{"count":1,"href":"https:\/\/www.silvereco.org\/en\/wp-json\/wp\/v2\/posts\/30924\/revisions"}],"predecessor-version":[{"id":48363,"href":"https:\/\/www.silvereco.org\/en\/wp-json\/wp\/v2\/posts\/30924\/revisions\/48363"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.silvereco.org\/en\/wp-json\/wp\/v2\/media\/30928"}],"wp:attachment":[{"href":"https:\/\/www.silvereco.org\/en\/wp-json\/wp\/v2\/media?parent=30924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.silvereco.org\/en\/wp-json\/wp\/v2\/categories?post=30924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.silvereco.org\/en\/wp-json\/wp\/v2\/tags?post=30924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}