{"id":27514,"date":"2016-06-14T10:55:38","date_gmt":"2016-06-14T08:55:38","guid":{"rendered":"http:\/\/www.silvereco.org\/en\/?p=27514"},"modified":"2026-01-22T13:50:06","modified_gmt":"2026-01-22T12:50:06","slug":"silver-citizenship-jerome-pigniezs-guest-column","status":"publish","type":"post","link":"https:\/\/www.silvereco.org\/en\/silver-citizenship-jerome-pigniezs-guest-column\/","title":{"rendered":"Silver citizenship: J\u00e9r\u00f4me Pigniez’s guest column"},"content":{"rendered":"

Read SilverEco.eu editor J\u00e9r\u00f4me Pigniez’s guest column, published in the latest issue of La Revue du Trombinoscope, <\/em>a French parliamentary periodical widely read among the French media, policy makers and economic leaders.\u00a0<\/strong><\/p>\n

Silver economy and Silver citizenship<\/h2>\n

The Silver economy is a hotbed of new reflections urging us to reconsider our vision of population ageing<\/a> for the benefit of all.<\/strong><\/p>\n

The diversity and dynamism of the industry\u2019s players, their innovative streak, their job-creation \"J\u00e9r\u00f4mepotential and their commitment to a better ageing experience all bear testimony to the sheer economic potential of the demographics transition.<\/p>\n

The French law on the adaptation of society to ageing is also the sign that major social advances are underway, as exemplified by the status of natural caregivers<\/a>, now officially recognized.<\/p>\n

As part of the industry, we strive to keep on building the Silver economy based on previous\u00a0actions and through working groups similar to those that enabled us to come up with propositions that gave birth to the now officially recognized industry in 2013.<\/p>\n

During those first Silver economy reports, and within the communications working group for whom I acted as rapporteur, we were already calling for the \u201cbenchmarking of the green business\u201d.<\/p>\n

The demographics transition is now in full swing. The transition to other sources of energy and environmental awareness gave birth to the concept of eco-citizenship; I believe that the same logic is being applied to \u201csilver citizenship\u201d, because ageing well is everybody\u2019s concern.<\/p>\n

We could try and adapt the definition of eco-citizenship to define silver citizenship as follow: the awareness of being part of the same intergenerational<\/a> environment, which naturally entails several rights and responsibilities, the right to age well, ethical responsibility, the respect of consumer choice, etc.<\/p>\n

Since we speak of eco-citizen companies at present, we will most probably speak of silver-citizen companies in the future. Some big companies are already claiming the label, perhaps unwittingly.<\/p>\n

A social shift is well underway. \u201cChanging our views\u201d was the guiding principle of the SilverNight theme night, which took place on March 21st<\/sup> in Paris. The aim is to change our views on population ageing, but perhaps even more importantly, on our own ageing process.<\/p>\n

This change of views take place on a global scale and the expertise of French companies in the field is real and acknowledged, all the way to China, where people have started trying to import our ageing \u00e0 la fran\u00e7aise.<\/em><\/p>\n

The Silver economy must be driven by strong communications plans and that is what we are currently dedicating ourselves to, along with institutions and the industry\u2019s entrepreneurs. Ageing is an opportunity, and the more we work together towards ageing well, the sooner we will all\u00a0reap the rewards.<\/p>\n

I am calling on all of you to get selfishly involved in this wonderful adventure!<\/p>\n

J\u00e9r\u00f4me PIGNIEZ<\/p>\n","protected":false},"excerpt":{"rendered":"

Silver citizenship: read J\u00e9r\u00f4me Pigniez’s guest column #SilverEco @LeTrombinoscope<\/p>\n","protected":false},"author":33,"featured_media":27547,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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