{"id":27286,"date":"2016-02-11T11:24:16","date_gmt":"2016-02-11T10:24:16","guid":{"rendered":"http:\/\/www.silvereco.org\/en\/?p=27286"},"modified":"2026-01-22T13:50:07","modified_gmt":"2026-01-22T12:50:07","slug":"europeans-prefer-online-shopping","status":"publish","type":"post","link":"https:\/\/www.silvereco.org\/en\/europeans-prefer-online-shopping\/","title":{"rendered":"Europeans prefer online shopping"},"content":{"rendered":"<p>A recent study realized by <strong>Akamai during Christmas period revealed that two-thirds of European consumers counted on doing their Christmas shopping on Internet. Among them, a majority being elderly people.<\/strong><\/p>\n<p><!--more--><\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-27287\" src=\"http:\/\/www.silvereco.org\/en\/wp-content\/uploads\/2016\/02\/e-shopping.jpg\" alt=\"online shopping\" width=\"640\" height=\"426\" srcset=\"https:\/\/www.silvereco.org\/en\/wp-content\/uploads\/2016\/02\/e-shopping.jpg 640w, https:\/\/www.silvereco.org\/en\/wp-content\/uploads\/2016\/02\/e-shopping-300x200.jpg 300w, https:\/\/www.silvereco.org\/en\/wp-content\/uploads\/2016\/02\/e-shopping-600x399.jpg 600w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/h2>\n<h2>Europeans enjoy online shopping<\/h2>\n<p>Akamai Technologies announced the findings of its \u201c<strong>European Consumer Holiday Shopping Plans<\/strong>\u201d survey. The research, conducted with consumers in the Uk, Sweden, France, Italy and Spain revealed that two-thirds of participants intended to do their Christmas shopping online, among them many elderly people. Moreover, 53 % of the respondents declared using mobile devices for their e-shopping.<\/p>\n<p>87% of respondents planned to realize previous online research of the products, but eventually purchase them on the physical store.<\/p>\n<p>61 % use mobile devices in order to compare prices, see notification and reviews or even scan coupon codes, while in store.<\/p>\n<blockquote><p>Users aged between 65 and 74 years old generally use Internet for:<\/p>\n<ul>\n<li>Sending or receaving e-mails\u00a0(86%)<\/li>\n<li>Finding information about products or services (79%)<\/li>\n<li>Reading news (60%)<\/li>\n<li>Purchase goods (42%)<\/li>\n<\/ul>\n<p><em>Source: Eurostat<\/em><\/p><\/blockquote>\n<p><strong>The use of the Internet<\/strong> by elderly people was one of the criteria Eurostat was interested in. European seniors still do not use the Internet as much as the rest of the population; however, Eurostat noted that <strong>northern European countries accounted for the largest number of \u201c<a href=\"http:\/\/www.silvereco.org\/en\/silver-surfers-what-eu-countries-account-for-the-largest-number-of-connected-seniors\/3127096#more-27096\">Silver Surfers<\/a>\u201d<\/strong>.<\/p>\n<p><strong>Enrique Duvos<\/strong>, Director, Product Marketing &amp; Enablement EMEA at Akamai Technologies declared on this occasion: <em>\u201cToday\u2019s connected consumers are going online more frequently and demand a continuous shopping experience, transitioning with ease from one device to another depending on whether they are at home, in-store, or on-the go, and which shopping task they are undertaking at that moment in time\u201d<\/em><\/p>\n<p><em>\u201cTo meet today\u2019s customers\u2019 expectations, alongside being prepared to scale for peak traffic, these findings confirm that retailers need to ensure digital experiences are optimized for a wide variety of user endpoints, while providing improvements in key areas of the mobile shopping process, such as easier navigation and viewing, faster load times, and simpler checkout<\/em>,\u201d he continued.<\/p>\n<p>&nbsp;<\/p>\n<p><em>Survey Methodology <\/em><\/p>\n<p><em>The European Consumer Holiday Shopping Plans survey was conducted online with 3,621 consumers, with interviews being conducted with at least 500 respondents in the following countries: UK (525); the Netherlands (500); Germany (509); Sweden (543); Italy (518); Spain (514); and France (512). The sample was collected online in December 2015. The gender of respondents was 43% female; 56% male. <\/em><em>The age groups sampled were: 18-24; 25-34; 45-54; 55-64; and 65+.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A recent study realized by Akamai during Christmas period revealed that two-thirds of European consumers counted on doing their Christmas shopping on Internet. Among them, a majority being elderly people.<\/p>\n","protected":false},"author":33,"featured_media":27288,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[27,3263,3],"tags":[],"class_list":["post-27286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-services-a-la-personne-2-actu","category-une"],"uagb_featured_image_src":{"full":["https:\/\/www.silvereco.org\/en\/wp-content\/uploads\/2016\/02\/mastercard.jpg",600,358,false],"thumbnail":["https:\/\/www.silvereco.org\/en\/wp-content\/uploads\/2016\/02\/mastercard-150x150.jpg",150,150,true],"medium":["https:\/\/www.silvereco.org\/en\/wp-content\/uploads\/2016\/02\/mastercard-300x179.jpg",300,179,true],"medium_large":["https:\/\/www.silvereco.org\/en\/wp-content\/uploads\/2016\/02\/mastercard.jpg",600,358,false],"large":["https:\/\/www.silvereco.org\/en\/wp-content\/uploads\/2016\/02\/mastercard.jpg",600,358,false],"1536x1536":["https:\/\/www.silvereco.org\/en\/wp-content\/uploads\/2016\/02\/mastercard.jpg",600,358,false],"2048x2048":["https:\/\/www.silvereco.org\/en\/wp-content\/uploads\/2016\/02\/mastercard.jpg",600,358,false]},"uagb_author_info":{"display_name":"SilverEconomy","author_link":"https:\/\/www.silvereco.org\/en\/author\/enredac26\/"},"uagb_comment_info":0,"uagb_excerpt":"A recent study realized by Akamai during Christmas period revealed that two-thirds of European consumers counted on doing their Christmas shopping on Internet. Among them, a majority being elderly people.","_links":{"self":[{"href":"https:\/\/www.silvereco.org\/en\/wp-json\/wp\/v2\/posts\/27286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.silvereco.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.silvereco.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.silvereco.org\/en\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/www.silvereco.org\/en\/wp-json\/wp\/v2\/comments?post=27286"}],"version-history":[{"count":1,"href":"https:\/\/www.silvereco.org\/en\/wp-json\/wp\/v2\/posts\/27286\/revisions"}],"predecessor-version":[{"id":48606,"href":"https:\/\/www.silvereco.org\/en\/wp-json\/wp\/v2\/posts\/27286\/revisions\/48606"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.silvereco.org\/en\/wp-json\/wp\/v2\/media\/27288"}],"wp:attachment":[{"href":"https:\/\/www.silvereco.org\/en\/wp-json\/wp\/v2\/media?parent=27286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.silvereco.org\/en\/wp-json\/wp\/v2\/categories?post=27286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.silvereco.org\/en\/wp-json\/wp\/v2\/tags?post=27286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}