{"id":26628,"date":"2015-06-26T13:39:36","date_gmt":"2015-06-26T12:39:36","guid":{"rendered":"http:\/\/www.silvereco.org\/en\/?p=26628"},"modified":"2026-01-22T13:50:23","modified_gmt":"2026-01-22T12:50:23","slug":"fashion-and-silver-economy-are-seniors-in","status":"publish","type":"post","link":"https:\/\/www.silvereco.org\/en\/fashion-and-silver-economy-are-seniors-in\/","title":{"rendered":"Fashion and Silver Economy: Are seniors in?"},"content":{"rendered":"

Seniors are trendy<\/strong>, as recent fashion houses\u2019 advertising campaigns show: C\u00e9line, Saint Laurent,\u00a0Dolce & Gabbana and Marc Jacobs, among others, feature elderly women for their advertising campaigns<\/a>, and this trend seems to keep growing.<\/p>\n

\"Source:<\/a>
Source: Dailymail<\/figcaption><\/figure>\n

More and more brands are either partially or totally specialised in ready-made clothing for seniors; they target women more particularly and propose adapted, trendy and modern clothes. Clothing and fashion are a part of the very numerous sectors impacted by the Silver economy<\/a>.<\/p>\n

Fashion: seniors are trendy\u00a0<\/strong><\/h2>\n
\"Lace<\/a>
Lace blouse from Peter hahn<\/a><\/figcaption><\/figure>\n

Nowadays, seniors are active, dynamic and trendy.<\/p>\n

A growing number of seniors are connected to the Internet and shop online. In order to adapt to this new demand, several ready-made clothing brands target seniors, most particularly women, by proposing fashionable clothes adapted to their tastes and their morphology.<\/p>\n

The online shop Peter Hahn is specialised in this sector and offers to seniors a wide choice of high-end and trendy collections.<\/p>\n

Peter Hahn was created in 1964 in Germany and is now present in several countries. It offers a large range of ready-to-wear and fashionable collections (more than 250 brands) dedicated to women as well as men.<\/p>\n

Silver Economy is also about fashion<\/strong><\/h2>\n

This is the opportunity to remind everyone that Silver economy is far from limited to healthcare and new technologies. It is an economic sector that impacts all markets, even fashion.<\/p>\n

There are more and more seniors that will be major consumers in the future. Their image changes and evolves<\/a>, as well as their habits and their way of dressing.<\/p>\n","protected":false},"excerpt":{"rendered":"

Seniors are trendy, as recent fashion houses\u2019 advertising campaigns show: C\u00e9line, Saint Laurent,\u00a0Dolce & Gabbana and Marc Jacobs, among others, feature elderly women for their advertising campaigns, and this trend seems to keep growing.<\/p>\n","protected":false},"author":33,"featured_media":26630,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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